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Indians have got one choice more in the small car segment with Ford unveiling its new Figo on Wednesday. The Ford Figo was unveiled by the Ford's CEO, Alan Mulally, in Delphi. This car is exclusively meant for the Indian customers.
"Our exciting new Ford Figo shows how serious we are about India," Mulally said at the event. "It reflects our commitment to compete with great products in all segments of this car market. We are confident the Ford Figo will be a product that Indian consumers really want and value."
Figo, an Italian word, that means ‘cool, has been designed and developed to cater to the needs of the Indian small car segment. It comes with the same vital design language used by Ford across the world. Figo flaunts of "modern headlamps, grille shapes and sculpted bonnet of its distinctive face to the subtle integrated spoiler and chamfered window shape at the rear."
The wheels of Figo are placed in its four corners so that the car suffers minimal overhang. The huge side window shape is another yet another feature which points out at the comfort and spaciousness awaiting occupants' front and rear.
"We're confident that the new Ford Figo will be extremely attractive to Indian car buyers," Michael Boneham,Ford India managing director added. "It's going to be very competitive with the current market leaders and offer a tremendous value story for our consumers. We believe Ford Figo is a big game-changer for Ford that will help transform our brand into a volume player in India."
