Ferrari And Ford Lock Horns Over F150 Name
Both motor companies Ferrari and Ford are locking horns over the name of F150 in the international market. Ferrari has used Ferrari F150th Italia name for their F1 car, but Ford company suddenly felt irritated by this use.
Ford took the help from court after the Italian automaker used that same name F150.
In what looked somewhat similar,Ferrari's F150 logo was too similar to Ford's F-150 pickup truck. On this, Ford has already filed a complaint in the U.S. district court.
They gave a complaint like, "Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the 'F150' in order to capitalize on and profit from the substantial goodwill that Ford has developed in the F-150 trademark.”
Just as all these things have come up, Ford has went further ahead and asked the court to bar Ferrari from using this name. They also have sought an unspecified damage amount as compensation.
However, Ferrari retracts and said it was, "very difficult to understand Ford's viewpoint on the matter." They have said it is all because the car for this season's Formula 1 world championship was given the name to celebrate about 150 years of Italian harmony and that this car is not available in open market.
One statement said, “Ferrari believes that its own contender in the forthcoming F1 championship cannot be confused with other types of commercially available vehicle of any sort whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle.”
And that, "Despite this and to further prove it is acting in good faith...Ferrari has decided to ensure that in all areas of operation, the abbreviated version will be replaced at all times with the full version, Ferrari F150th Italia."