In order to expand its customer base the ESPN, which broadcasts sport-related programmes 24x7, has acquired the Racing-Live.com. A multi-lingual web-site, Racing-Live.com focuses on F1 motor racing, Moto-GP and Superbike coverage, rallies. In a nutshell, one can say that the Racing-Live.com is devoted to anything and everything with two or four wheels, involving noise and hazard.     

Since this sports-based website is multi-lingual, it attracts approximately three million users every month and this is crucially what goaded the ESPN to buy it. Commenting on this development, Russell Wolff, EVP/MD, ESPN International, said, ‘Motor racing has a global fan base, and this agreement will allow us to serve fans more motor sports coverage than ever before.’

Russell Wolff said that the company will keep on strengthening its hold over online business via important takeovers such as Cricinfo.com and Scrum.com.  ‘Serving sports fans online is priority for us and this acquisition complements our extensive NASCAR and Classic motor sports coverage across our multi-media platforms around the globe,’ mentioned Wolff.