|
Riddhima Kapoor, the celebrity daughter of actors Neetu and Rishi Kapoor, has carved her own niche by following her passion for designing rather than pursuing the trend of her family. Recently, she launched an exquisite and innovative range of women’s clothing called “ARA”.
“My collection makes a girl look hot. It is sensual but, at the same time, it’s not at all vulgar. You just have to be yourself in these clothes.” Explained Riddhima at an event on Wednesday when the collection was disclosed in “In Focus” celebrity theme at the F-Bar and Lounge.
In Focus is a nice platform for promising talents in fashion industry, which is conducted once a week to applaud the accomplishments and talents of achievers and newcomers in the fashion world.
The enigmatic name ARA actually means an ornament in Persian. Riddhima Kapoor had started this brand six months ago with her friend Devyani just as a hobby, and not with professional intentions.
“We noted that lot of people were wearing our brand. That gave us the idea to launch the brand officially and we were waiting for a nice platform to showcase our collection. Earlier it was just for our specific clientele as ‘Ladies day out’ and we preferred not to involve media.” Riddhima said.
Riddhima told that her designs are generally decorated with lots of glitters and tops can be matched with lowers, skirts or trousers.
Riddhima is married to a Delhi based businessman Bharat Sahni
