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Dell Inc has unveiled the Nickelodeon co-branded personal computer for kids, which is the first in the series of branding deals, intended to stimulate its consumer business.
This is the latest illustration for the PC makers using design and targeting a particular demography to differentiate itself from its rivals like Hewlett-Packard Co and Acer Inc.
The Dell Inspiron Mini Nickelodeon Edition will be in the Viacom Inc channel's trademark "green slime" design. The additional designs will be based on programs like "SpongeBob SquarePants" and "iCarly."
The 10-inch netbook has provisions for wireless Internet access. It has a weight of less than 3 pounds and comes completely packed with entertainment and educational content. It also has a personalized user interface with Nickelodeon-branded desktop wallpaper and icons, and easy access to the channel's online content.
According to Michael Tatelman, vice president of global consumer sales and marketing for Dell, “The PC, like the smartphone, has become a 21st century symbol of self-expression. People are identified by what they carry, and people identify with what they carry," he said.
Leigh Anne Brodsky, president of Nickelodeon and Viacom consumer products, said the "sweet spot" for the PC is targeted for the "tween" market.
"This really is not a toy. This is the real deal," she said.
The Nickelodeon PC is based on Dell's Inspiron Mini 10v, which starts at $300.
