| |
The Colors TV channel has been issued notice by information and broadcasting ministry for its serial ‘Na Aana Is Desh Ladoo’.The channel was charged for allegedly portraying the character of a district magistrate in negative light in the serial.
"Throughout the serial the character of the district magistrate has been portrayed negatively," the ministry said on Friday while referring to "Na Aana Is Desh Ladoo", a television drama that explores the issue of female infanticide.
"In the serial the district magistrate has not only been shown as corrupt and a womaniser, but his lust for women defies any logic," the ministry said while outlining its objections.
The ministry has asked the channel to show cause within 15 days, failing which the serial will be taken off the air.
"The entire characterization appears to be a grotesque caricature of a district administrator," the ministry said, adding that in one of the episodes women are paraded before him on his request.
"However, in the democratic set up of our country, district magistrate is the chief representative of the government at the district level," it said.
"Deliberately portraying the character of the district magistrate in a derogatory way appears to demean the public institution and bring it to disrepute unnecessarily," it added.
This is the second notice Colours is getting in a week. On Monday, the channel got a show cause notice from the ministry for the use of vulgar language in reality show "Bigg Boss-3", hosted by film star Amitabh Bachchan.
The ministry has sent 268 notices to various TV channels for violating the programme code. Information and Broadcasting Minister Ambika Soni on Wednesday said the electronic media needed to follow a self-regulatory mechanism so that her ministry did not have to send notices again and again.
