A business game show, which will earn the winner a whooping amount of Rs 5 crore called ‘The Pitch’, will be hosted by perhaps one of the most entertaining Bollywood actors, Boman Irani.

 

‘The Pitch’ will be telecast on UTV Bloomberg business channel, which will shortlist ten participants with some entrepreneurial knowledge  and ideas. They will be facing the brain storming challenges thrown by some of the biggest Indian entrepreneurs like Rahul Bajaj, Kishore Biyani, Nainalal Kidwai and filmmaker Karan Johar.

 

Boman Irani, who will also get a break from his Bollywood projects adds, "I don't have time on this planet, I started at 44, I have to go ahead and do what I want. When Shankar (Mahadevan) said to sing a song with him, I joined him...it should excite me. I won't do things for the sake of doing it. Something should strike a chord inside me... This ('The Pitch') did and I am on.”

 

 

The show will be completed in just 10 episodes and each day one contestant will get eliminated and at last the winner would get a whooping amount of Rs 5 crore, which is the biggest prize money ever on any Indian television reality show.  

 

 

Boman further adds, “I am excited to be a part of this show as I am truly convinced with the philosophy of promoting entrepreneurship.’ The Pitch' will not only identify the next big idea in  India but will also help the winner see the light of day- offering them the funding to make the idea come alive.”

 

He finishes saying, "The show doesn't ends with a person winning Rs.5 crore and he celebrates with the family, it's about continuing. After the show, what happens to him will be the story about the country."