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The Blackberry Curve 8520 smartphone was launched on its prepaid and postpaid platforms by Bharti Airtel on Tuesday. The launch took place in collaboration with the manufacturer of the device, the Canada-based Research in Motion (RIM).
The smartphone, priced at Rs.15, 990, will be available from August 7.
The Nokia's E-series phones also have most of the standard Blackberry features and are available at a price starting from Rs.12, 500.
Frenny Bawa, VP RIM India dismissed the speculations that Tuesday’s launch was a reaction to Nokia's E-series, saying: "We are pioneers in smartphones. We do not need to react to any market development."
The new Blackberry features include advanced media player for music, pictures and videos.
"It is aimed at the youth and young workforce who desire to own a smartphone with all the necessary features," Bawa said.
The new model will be available in different skin colours, contrary to its signature colour, black.
The BlackBerry subscriber base for RIM is approximately 28.5 million.
