The hot and sizzling Bipasha Basu has been appointed as the brand ambassador for Gili, which is amongst India’s foremost and most popular jewellery brands. Gili is a part of the Gitanjali Group. Mehul Choksi, the Gitanjali Group's Chairman, confirmed this news stating, ‘We are excited to have Bipasha Basu with us as our brand ambassador.’

Bips, as the Bong damsel is popularly known, stated it gave her tremendous pleasure to be associated with a top notch brand like Gili. ‘Diamonds are a girl's best friend and Gili offers a wide range of diamonds to chose from, the Bollywood actress added. Gili has got more than 500 outlets in over 30 cities of India in varied retail formats.