Reliance Big Pictures, a division of Reliance Big Entertainment, is now venturing into the Gujarati film segment also through director Govindbhai Patel's Dholi Taaro Dhol Waage. This film is slated to be released around Diwali this year. The responsibility of Big Pictures will be to distribute as well as promote the film across Gujarat and international market. Govindbhai Patel remarked, 'I feel fortunate to be associated with Big Pictures as my film is being promoted and released in a deserving manner.'  

The news about Reliance Big Pictures foraying into Gujarati film domain was made public on Monday, September 29, 2008. As per sources, Govindbhai Patel's film will be released at more than 40 centres in Gujarat. Mahesh Ranganathan, COO, Big Pictures too confirmed this news. He said 'A good film holds no language barrier. We are producing several regional films in several languages. Gujarat always has been close to the heart for the ADAG (Anil Dhirubhai Ambani Group) group and we are proud to bring to audiences 'Dholi Taaro Dhol Waage'