Reliance's BIG FM station was launched on Friday in Himachal Pradesh, making it the first private player in radio channels in the state. 

The station was launched by Chief Minister Prem Kumar Dhumal. 

Himanshu Shekhar, BIG FM's business head, said: "This is our first radio station in this hill state. Now, we have 45 FM radio station across the country." 

"Initially, the radio station entertains people of Shimla and adjoining areas for 16 hours a day, later it will be 24-hour entertainment station," he added.