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ATG has launched its E-commerce software to improve customers’ multi-channel and multi-geography strategies. It will be a boon for the retailers to connect to the customers.
According to European managing director Frank Lord, the ATG E-Commerce suite will help the retailers to connect to different channels including mobiles, social networking sites, customer service and stores in an easy way.
"A few years ago people thought of e-commerce as just the web shop, but now you never know where one shopping experience starts and where it completes, so we've done more to improve the cross-channel experience," he explained.
The other features in this E-Commerce suite include the availability of a Multisite Internationalisation module with easy-to-use tools for creating sites, management and access control across multiple brands or locations. Apart from that, ATG E-Commerce also has new merchandising and personalisation features like click to call, click to chat, call tracking and product recommendations.
"Multi-site and internationalisation is something we've always been able to do, but now we've made it very easy for companies to launch multi-brand sites as well as international sites - to take the work that has been completed for one country and repeat it for other countries," added Frank Lord.
Frank Lord said, "We have to keep improving and staying ahead of the pack because there are all sorts of providers out there and the market changes very quickly - every six to 12 months - which really keeps us on our toes."
