The legendry actor, Amitabh Bacchan is all set to impart his brand image to another handset brand called Zen mobiles.


Amitabh Will Be The Brand Ambassador For Zen Mobiles
Last Updated: 2010-06-15T15:28:26+05:30
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Amitabh Will Be The Brand Ambassador For Zen Mobiles
Amitabh Bachchan
Amitabh Bachchan
The legendry actor, Amitabh Bacchan is all set to impart his brand image to another handset brand called Zen mobiles.
 
The fact that makes every brand proud to take Big B as their brand ambassador is the reputation in the mind of Indian consumers for him.
 
In the past, he endorsed brands like Cadbury, Dabur, ICICI and Reid and Taylor. This time, Zen officials have declared the mega star to be the face of their future brand, Zen mobiles.
 
In a press statement, Big B told "I hope my association with the brand will take it closer to people and they would be able to appreciate the brilliance and innovation of its handsets.”
 
Zen Mobiles is set to launch a series of multimedia and QWERTY (keyboard layout) featured handsets.
 
The bottom line is to impart consumers with social networking experience with application of innovative features.
 
Amitabh Bachchan will endorse the products offered by the company, through a series of media campaign.
 
Deepesh Gupta, MD of Zen Mobiles said "We are honoured to have Mr. Bachchan on-board and are confident that our association with him will create a deep impact on the minds of our target audience and help our brand and products meet success.”

He further added "Mr. Bachchan is a quintessential mix of charisma and style with a mass appeal, which our brand stands for. He is the best at what he does and that is also our philosophy.”
 

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