| |
After Tata, Zee, Reliance and Sun TV, it is the turn of Airtel to come out with its direct-to-home (DTH) satellite television service 'Airtel digital TV'. The telecom service company has announced this plan on October 7, 2008. According to company official, the DTH service of Airtel will be available in 62 cities from October 9. The managing director of Airtel, Manoj Kohli feels that it is the perfect time to start the DTH service. He is also hopeful of company's success in this sector.
Talking about the features of the new DTH service, Manoj Kohli informed that Airtel's service will enable the viewers to use the same remote control for both the set top box (STB) and television set. Besides this, it will offer interactive operation, onscreen games and more efficient battery life. The launch of Airtel digital TV is a part of company's three screens strategy that is to be present across mobile phone, computer and TV screens, stated Kohli.
Bharti Airtel is one of the leading telecom service providers in the country. Its business is spread across different international destinations including UK, US, Singapore and Canada. By launching DTH service, the company is trying to enter into multi-business operation in India. As far as Indian telecom market is concerned Airtel possess a massive chunk of market share, enough to compete with other major service providers of the country.
