‘Action Replayy's Dhinchak Diwali’ With Zee
Aishwarya Rai, Akshay Kumar
Ash and Akshay starrer ‘Action Replayy’ is going to make its promotional strategy unique. The stars of the movie and Zee television artists are going to come on a common platform this Diwali for the show titled, ‘Action Replayy Dhinchak Diwali’.
October 31 will be the special night for the fans as stars from both the screens will be seen dancing in the unique retro style in the show. The event will see Akshay and Ash dressed in full retro look of the 70’s as in the movie and will give the show a blast.
Ashish Golwankar, non-fiction programming head Zee says, “The decision to do something unique for Diwali was mutually decided between us and Shah. We share a very close association with Vipul and with Action Replayy being a Diwali release; we wanted to break across the clutter of routine Diwali shows across GECs. We worked together to present an appropriate creatively intrusive and engaging content to fit in with the release of the film during Diwali.”
The movie is directed by Vipul Amrutlal Shah and it will hit the screens on November 5th, this campaign would serve as a very good tool in arousing the interest in the audiences.