Aamir Khan’s Three Idiots Movie To Hit DTH & Theatres Simultaneously
Bollywood perfectionist Aamir Khan, who is always using innovative methods for promoting his movies, is all set to promote his forthcoming movie, Three Idiots, which is based on Chetan Bhagat novel.
In an attempt to make maximum profits from the movie, Aamir has adopted an innovative method for this movie. If sources are to be believed, then ‘Three Idiots’ will hit the silver screens and DTH screens simultaneously.
A source from the industry informs, "Aamir Khan was earlier keen on releasing his film Ghajini on DTH format. The plan did not work out. But this time he wants to release 3 Idiots on DTH in the first week itself. He wants the film's total profits to go to the filmmakers and not to the film pirates. The pirated DVD will cost a customer Rs 100 but they can watch the same film and a better print for just Rs 75 on DTH. This will also ensure that a larger number of people watch his film."
Looks like Aamir Khan is gearing up for yet another box office hit.