The tourism ministry has appointed Bollywood actor Aamir Khan as the brand ambassador for its Incredible India campaign. As a brand ambassador, Aamir Khan will generate awareness among the people to preserve India's rich cultural heritage. He is also supposed to teach the Indian people on how to behave with the foreign tourist.

 

The actor has already completed the work of shooting two TV commercials as part of the ministry's Social Awareness Campaign. Aamir featured commercials will be aired from today (January 21). Print advertisements and poster will also be released on the same day.   

 

Speaking about the new brand ambassador, Tourism Secretary Sujit Banerjee said that Aamir will make the people aware of their bad habits such spilling of garbage and scrawling of graffiti at tourist sites. He will also instruct the masses to develop amicable behavior towards tourists.

 

The two commercials launched Tuesday (January 20) were scripted by noted lyricist Prasoon Joshi while Rakeysh Om Prakash Mehra did the direction part. In order to generate tourism awareness among the people, the ministry also launched a website www.atithi.org.