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Aamir Khan and Rakeysh Mehra have teamed up again after their Rang De Basanti success for a short film for the Ministry of Tourism. The film aims to give a boost to the tourism in India. Rakeysh shot with Aamir two weeks ago in Mumbai.
The last year’s short film on tourism by Aamir and Rakeysh to propagate tourism was well-received. The tourism industry recently expressed the need to have powerful faces, names and images to counter the decline in tourists after the spate of sexual crimes against women tourists came to light.
Rakeysh who was approached by the tourism ministry for the short film got Aamir’s consent. Rakeysh says, "Aamir has become a brand ambassador for tourism in our country. He saw the importance of his face and voice to call tourists back with the entire Atithee Devo Bhava (guest is God) campaign. We needed Aamir to give strength to our image as a hospitable country."
"Promoting tourism is in a way, also promoting our film industry because any cultural exchange helps cinema. All of us love taking care of guests and Aamir's face and personality are very inviting for tourists," he added.
