Bollywood actor Aamir Khan is always known for taking the unbeaten path and he has done it again in the latest Tata Sky advertisement. The ad, which will start getting aired Monday, will feature the Dil Chahta Hai actor as the half man-half woman mythological figure 'Ardhnarishwar'.

It is a 70 seconds long TV commercial that will feature half of Aamir Khan as a Punjabi girl and the other half as a boy. This will be Aamir Khan's first advertisement after he became the Tata Sky Company's brand ambassador. Bollywood writer-director Neeraj Vohra has directed the ad.

Vikram Mehra, chief marketing officer, Tata Sky, said, 'We are proud to have Aamir working on the ad and happy with the outcome of the final product. No other actor could have done the same so effectively.' It was the company's marketing team along with Rediffusion that came up with the concept of this advertisement.