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For the first time in Facebook, a retailer has set up his shop. 1-800-Flowers.com has plans to open a retail store to let people shop for its products directly through Facebook.
The Carle Place, N.Y.-based Company had been using a 1-800 number as its name. The company is online since 1991 and in 1994 1-800-Flowers.com became the first merchant on AOL.
Since the company is receiving a major part of the orders via the Web, CEO and founder Jim McCann feels that mobile applications and the Facebook store is a natural step. The company launched an application for the BlackBerry last fall, and has plans to launch one for the iPhone followed in a short span.
