One often wonders as to why some people loathe aggressive advertising campaigns – isn’t this the age for flaunting what one has? After all, one does need to put themselves up for sale in a way that would make consumers grab them, right? Well, for once, Panasonic doesn’t seem to think so, sitting pretty and secure on the distinguished seat provided to it by lensmen and imaging aficionados. The best part is, though devoid of aggressive campaign for its cameras, it does come up with cameras that are appreciated and go on to occupy top slots in just about any rating list. Another such offering from Panasonic is the Panasonic Lumix DMC-ZS1, which is a 10.1 mp and 12x optical zoom ultra compact super zoom camera.
Design and FunctioningFor those who would like to have the best of both the worlds would definitely appreciate the simplicity and utility of Panasonic Lumix DMC-ZS1. It packs optical zoom worth a whopping 12x into the dimensions of a slim ultra compact camera. With a range from 25mm to 300mm in 35mm film equivalence, is almost inconceivable in such a small, lightweight camera. For those looking to use the 300mm equivalent telephoto end for wildlife or sports photography, the ZS1 offers a continuous shooting speed at maximum image quality of 2.5 frames per second. In Intelligent Auto mode that is incorporated in the camera, the camera does all the work, activating AF tracking, Intelligent Exposure, Face Detection, Intelligent Scene Selector, Mega O.I.S. (optical image stabilizer), and Intelligent ISO Control. This leaves the user free to simply compose the shot and press the shutter button, with the assurance that the image will be clear, beautiful and properly exposed. The image-processing LSI, Venus Engine IV, features advanced signal processing technology for rendering high quality images. Featured in the DMC- ZS1, the Venus Engine IV supports a super-fast response time making it easy to capture sudden, spur-of-the-moment photo opportunities. It comes with 40MB of internal memory and is compatible with SD/SDHC cards.
